{"id":1650,"date":"2024-10-15T02:58:33","date_gmt":"2024-10-15T02:58:33","guid":{"rendered":"https:\/\/efectoambiental.org\/Economiaypolitica\/?p=1650"},"modified":"2024-10-15T02:58:33","modified_gmt":"2024-10-15T02:58:33","slug":"las-nuevas-estrategias-de-mcdonalds-ante-la-caida-en-ventas","status":"publish","type":"post","link":"https:\/\/efectoambiental.org\/Economiaypolitica\/las-nuevas-estrategias-de-mcdonalds-ante-la-caida-en-ventas\/","title":{"rendered":"Las nuevas estrategias de McDonald\u2019s ante la ca\u00edda en ventas"},"content":{"rendered":"<p>McDonald&#8217;s (MCD) espera que las carteras de sus clientes de menores ingresos sigan ajustadas hasta 2025, dijo el CEO Chris Kempczinski. En julio, registr\u00f3 su primera ca\u00edda trimestral de ventas en casi cuatro a\u00f1os.<\/p>\n<p>&nbsp;<\/p>\n<p>En respuesta, la cadena de restaurantes lanz\u00f3 en junio una oferta de comida a US$5 y considera renovar sus productos. Los directivos esperan que los consumidores sigan bajo presi\u00f3n durante varios trimestres.<\/p>\n<p>&nbsp;<\/p>\n<p>Una estrategia ha sido enfocarse en el pollo, que es m\u00e1s barato que la carne de res, para ofrecer comidas m\u00e1s asequibles. Kempczinski se\u00f1al\u00f3 que la carne de vacuno cuesta m\u00e1s del doble que la de pollo por kilo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s (MCD) espera que las carteras de sus clientes de menores ingresos sigan ajustadas hasta 2025, dijo el CEO Chris Kempczinski. En julio, registr\u00f3 su primera ca\u00edda trimestral de ventas en casi cuatro a\u00f1os. &nbsp; En respuesta, la cadena de restaurantes lanz\u00f3 en junio una oferta de comida a US$5 y considera renovar sus productos. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[2507,2508,2505,2506,2509],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-caida-en-ventas","tag-kempczinski","tag-mcdonalds-mcd","tag-nuevas-estrategias","tag-pollo-por-kilo"],"featured_image_urls":{"full":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014.jpg",558,270,false],"thumbnail":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014-150x150.jpg",150,150,true],"medium":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014-300x145.jpg",300,145,true],"medium_large":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014.jpg",558,270,false],"large":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014.jpg",558,270,false],"1536x1536":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014.jpg",558,270,false],"2048x2048":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014.jpg",558,270,false],"yarpp-thumbnail":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen014.jpg",120,58,false]},"author_info":{"display_name":"admin","author_link":"https:\/\/efectoambiental.org\/Economiaypolitica\/author\/admin\/"},"category_info":"<a href=\"https:\/\/efectoambiental.org\/Economiaypolitica\/category\/economia\/\" rel=\"category tag\">Economia<\/a>","tag_info":"Economia","comment_count":"0","_links":{"self":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/1650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/comments?post=1650"}],"version-history":[{"count":1,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/1650\/revisions"}],"predecessor-version":[{"id":1652,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/1650\/revisions\/1652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/media\/1651"}],"wp:attachment":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}