{"id":1739,"date":"2024-10-25T01:16:09","date_gmt":"2024-10-25T01:16:09","guid":{"rendered":"https:\/\/efectoambiental.org\/Economiaypolitica\/?p=1739"},"modified":"2024-10-25T01:16:09","modified_gmt":"2024-10-25T01:16:09","slug":"como-la-ia-transforma-el-negocio-de-entregas-en-brasil","status":"publish","type":"post","link":"https:\/\/efectoambiental.org\/Economiaypolitica\/como-la-ia-transforma-el-negocio-de-entregas-en-brasil\/","title":{"rendered":"C\u00f3mo la IA transforma el negocio de entregas en Brasil"},"content":{"rendered":"<p>iFood, la mayor plataforma de entregas de Brasil, registr\u00f3 <strong>100 millones de pedidos en un solo mes de agosto<\/strong>. Este logro refleja el \u00e9xito de su modelo de negocio, que se ha consolidado con el tiempo gracias al uso creciente de la Inteligencia Artificial (IA) y al efecto red.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Diego Barreto, CEO de iFood<\/strong>, asegura a Bloomberg L\u00ednea que este es solo el principio y que la empresa continuar\u00e1 creciendo significativamente. El ejecutivo destaca que los modelos de IA han optimizado la conversi\u00f3n de pedidos y reducido los contracargos, generando un mayor retorno en ventas para los restaurantes en comparaci\u00f3n con otras formas de publicidad.<\/p>\n<p>&nbsp;<\/p>\n<p>El crecimiento de iFood no solamente se limita a la entrega de alimentos; <strong>tambi\u00e9n se ha expandido a categor\u00edas como la farmacia<\/strong>, impulsando el GMV (volumen bruto transaccionado) en estas \u00e1reas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iFood, la mayor plataforma de entregas de Brasil, registr\u00f3 100 millones de pedidos en un solo mes de agosto. Este logro refleja el \u00e9xito de su modelo de negocio, que se ha consolidado con el tiempo gracias al uso creciente de la Inteligencia Artificial (IA) y al efecto red. &nbsp; Diego Barreto, CEO de iFood, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[243],"tags":[76,2645,2644,2642,2646,1648,2643],"class_list":["post-1739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-brasil","tag-ceo-de-ifood","tag-diego-barreto","tag-ia","tag-ifood","tag-inteligencia-artificial-ia","tag-negocio-de-entregas"],"featured_image_urls":{"full":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022.png",558,270,false],"thumbnail":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022-150x150.png",150,150,true],"medium":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022-300x145.png",300,145,true],"medium_large":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022.png",558,270,false],"large":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022.png",558,270,false],"1536x1536":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022.png",558,270,false],"2048x2048":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022.png",558,270,false],"yarpp-thumbnail":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/10\/imagen022.png",120,58,false]},"author_info":{"display_name":"admin","author_link":"https:\/\/efectoambiental.org\/Economiaypolitica\/author\/admin\/"},"category_info":"<a href=\"https:\/\/efectoambiental.org\/Economiaypolitica\/category\/negocios\/\" rel=\"category tag\">Negocios<\/a>","tag_info":"Negocios","comment_count":"0","_links":{"self":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/1739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/comments?post=1739"}],"version-history":[{"count":1,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/1739\/revisions"}],"predecessor-version":[{"id":1741,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/1739\/revisions\/1741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/media\/1740"}],"wp:attachment":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/media?parent=1739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/categories?post=1739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/tags?post=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}