{"id":427,"date":"2024-06-12T03:12:31","date_gmt":"2024-06-12T03:12:31","guid":{"rendered":"https:\/\/efectoambiental.org\/Economiaypolitica\/?p=427"},"modified":"2024-06-12T03:12:31","modified_gmt":"2024-06-12T03:12:31","slug":"el-comercio-chino-que-supero-ebay","status":"publish","type":"post","link":"https:\/\/efectoambiental.org\/Economiaypolitica\/el-comercio-chino-que-supero-ebay\/","title":{"rendered":"El comercio chino que super\u00f3 eBay"},"content":{"rendered":"

A menos de dos a\u00f1os de su incursi\u00f3n en Estados Unidos, la plataforma de comercio electr\u00f3nico china Temu est\u00e1 atrayendo a m\u00e1s compradores recurrentes que eBay Inc. (EBAY<\/a><\/strong>), firma pionera en el segmento con casi tres d\u00e9cadas de existencia, seg\u00fan reportes de Bloomberg.<\/p>\n

 <\/p>\n

Temu, una divisi\u00f3n de PDD Holdings Inc (PDD<\/a><\/strong>), ha estado haciendo mucha publicidad y descuentos para atraer a los clientes, que piden los productos directamente a China. La empresa emiti\u00f3 dos anuncios en el Super Bowl con el lema \u201cCompre como un multimillonario\u201d y ha inundado las redes sociales con campa\u00f1as de marketing agresivo.<\/p>\n

 <\/p>\n

Una encuesta realizada en abril a 1.000 consumidores por la empresa de marketing en l\u00ednea Omnisend revel\u00f3 que el 75% de las personas consultadas manifestaron comprar al menos una vez al mes<\/strong> por Amazon (AMZN<\/a><\/strong>), el 34% lo hizo en Temu y el 29% en eBay.<\/p>\n","protected":false},"excerpt":{"rendered":"

A menos de dos a\u00f1os de su incursi\u00f3n en Estados Unidos, la plataforma de comercio electr\u00f3nico china Temu est\u00e1 atrayendo a m\u00e1s compradores recurrentes que eBay Inc. (EBAY), firma pionera en el segmento con casi tres d\u00e9cadas de existencia, seg\u00fan reportes de Bloomberg.   Temu, una divisi\u00f3n de PDD Holdings Inc (PDD), ha estado haciendo […]<\/p>\n","protected":false},"author":1,"featured_media":428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[506],"tags":[507,508,509,511,510,512],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-electronico","tag-comercio-chino","tag-ebay","tag-ebay-inc","tag-omnisend","tag-pdd-holdings-inc","tag-temu"],"featured_image_urls":{"full":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1.jpg",1600,900,false],"thumbnail":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1-150x150.jpg",150,150,true],"medium":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1-768x432.jpg",640,360,true],"large":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1.jpg",1600,900,false],"yarpp-thumbnail":["https:\/\/efectoambiental.org\/Economiaypolitica\/wp-content\/uploads\/2024\/06\/GettyImages-2008858207-e1711367914421-1600x900-1.jpg",120,68,false]},"author_info":{"display_name":"admin","author_link":"https:\/\/efectoambiental.org\/Economiaypolitica\/author\/admin\/"},"category_info":"Comercio electr\u00f3nico<\/a>","tag_info":"Comercio electr\u00f3nico","comment_count":"0","_links":{"self":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":1,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/posts\/427\/revisions\/429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/media\/428"}],"wp:attachment":[{"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efectoambiental.org\/Economiaypolitica\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}